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Since 1952, Moncler has combined technical and stylistic innovation with its mountaineering and vintage heritage to bring to life a unique, timeless product.
The brand that was “Born in the Mountains, but lives in the City” originated as a provider of technical equipment and apparel for the extreme conditions of mountaineering. Named after Monestier-de-Clermont, the mountain village near Grenoble where the brand was first established, Moncler began to produce its famed “puffer coats” in 1954, which would soon become the signature product for which they are known worldwide. Throughout the years, Moncler continued to outfit French and Italian mountain climbing expeditions until it made its debut on the international stage as the official outfitter of the1968 French Olympic Ski Team in 1968. This set Moncler on the path to becoming a global fashion brand.
Through innovation and research, Moncler’s jacket styles became lighter and more “high performance”. The ‘80s and ‘90s marked the brand’s transition from “sporting wear” to “streetwear”, as its iconic “puffer coat” developed a “cult following” among stylish urbanites.
In 2003, Italian businessman and Moncler’s current Chairman and CEO, Remo Ruffini, purchased the company and took its product and business strategy to new levels of success. Encouraging innovation while still remaining true to the brand’s heritage and DNA, Ruffini has turned Moncler into a lifestyle brand that sets the standard not only for outerwear, but for its other categories as well. Noted to be a brand that “survives Fashion”, avoiding trends and fleeting fascinations of the Industry, Moncler also continues to defy economic trends by experiencing significant growth in an otherwise troubled market.
In 2015, Moncler began its partnership with Marcolin to design, produce, and distribute its eyewear under the “Moncler Lunettes” name. Together, the Marcolin and Moncler teams create a notable collection that reflects the brand values of heritage, functionality, and quality.
Since 1952, Moncler has combined technical and stylistic innovation with its mountaineering and vintage heritage to bring to life a unique, timeless product.
The brand that was “Born in the Mountains, but lives in the City” originated as a provider of technical equipment and apparel for the extreme conditions of mountaineering. Named after Monestier-de-Clermont, the mountain village near Grenoble where the brand was first established, Moncler began to produce its famed “puffer coats” in 1954, which would soon become the signature product for which they are known worldwide. Throughout the years, Moncler continued to outfit French and Italian mountain climbing expeditions until it made its debut on the international stage as the official outfitter of the1968 French Olympic Ski Team in 1968. This set Moncler on the path to becoming a global fashion brand.
Through innovation and research, Moncler’s jacket styles became lighter and more “high performance”. The ‘80s and ‘90s marked the brand’s transition from “sporting wear” to “streetwear”, as its iconic “puffer coat” developed a “cult following” among stylish urbanites.
In 2003, Italian businessman and Moncler’s current Chairman and CEO, Remo Ruffini, purchased the company and took its product and business strategy to new levels of success. Encouraging innovation while still remaining true to the brand’s heritage and DNA, Ruffini has turned Moncler into a lifestyle brand that sets the standard not only for outerwear, but for its other categories as well. Noted to be a brand that “survives Fashion”, avoiding trends and fleeting fascinations of the Industry, Moncler also continues to defy economic trends by experiencing significant growth in an otherwise troubled market.
In 2015, Moncler began its partnership with Marcolin to design, produce, and distribute its eyewear under the “Moncler Lunettes” name. Together, the Marcolin and Moncler teams create a notable collection that reflects the brand values of heritage, functionality, and quality. All Moncler items, including Moncler eyewear and Moncler glasses, are authentic and brand new.
